How a Frustrating Job Search Led to TrueJob

Scott Goci, Co-Founder at TrueJob, Inc., spoke to our interns about how he turned his frustrations with the job hunt into his startup company.


In 2009, Scott graduated with a degree in psychology during one of the worst recessions American has ever seen and began looking for a job, not knowing where he wanted to be or what his job title was. He began to get frustrated with common job sites such as indeed and Monster because the only search criteria were location and job title, so he began to dream of a job board that would be more than just two search criteria, but he didn’t have web developing skills and it remained a dream.


Scott went to a developer event to find a co-founder that could help him but came out with empty pockets. Later he joined Alfa Jango and built startups for a few years. For a long time, Scott asked himself, “When will it be time to build my site?” He had learned the skills through his time building startups and decided to start working on TrueJob.


TrueJob was making headlines and everyone loved the idea of a Pandora-like system that allowed users to filter search criteria more effectively and find jobs that matched their interest, but soon the media coverage fell away and so too did TrueJob’s income.


That’s when Scott met co-founder Michael Kling who was looking to build a startup and helped make TrueJob what it is today.


TrueJob started as a place for job seekers and employers to connect, but employers didn’t want to post jobs because there were no job seekers, and job seekers weren’t interested because there were no job postings – something was missing.


That’s when Scott’s long history of networking and building relationships through a sense of community worked its way into the TrueJob mission. Scott said he was always told the best way to get a job was through networking, so TrueJob built a job board for communities that bring people together for the common good.


Scott said TrueJob has a passion for job boards based on science and that has led all their decisions when creating their job board.


Scott is also highly involved in the Ann Arbor community with A2 Brew Tech, a meetup for tech and beer enthusiasts to network and talk tech, and Coffee House Coders, a meetup to teach people how to code.

“People want to socialize so if you can get them together, you can get them talking with a drink in their hand, that’s when networking happens, jobs happen and friendships happen.”

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