November 16, 2018 Center for Digital Engagement hosted The Digital Marketing Workshop.
The sold out workshop featured two keynote speakers, four moderators, fourteen panelists, and fourteen CDE student summer clinic interns from 2018. At 7:30 AM, a line of attendees waited to receive their welcome package and name tag. Networking and breakfast began.
Starting off the event we had a thank you from the Director of CDE, Bud Gibson, followed by the Dean of Marketing at EMU, Dr, Kenneth R. Lord.
After the filled room of attendees had eaten their breakfast, Ron Fournier, the President of Truscott Rossman and former editor of Crain’s Detroit spoke about using data to craft a story. Beginning as a journalist he covered President Bill Clinton during his final term as governor at Associated Press. Advice he gave;
“Write for the people not for your editors.” – Ron Fournier
Knowing Your Customer / New Face of Digital
“Make sure your customer data is accurate so every time you engage with them you’re updating their profile.”- Jon Bebee
In another is Dr. Russ Merz, Professor of Marketing at EMU whom moderated New Face of Digital. Panelists from GTB, Emetry, Ann Arbor SPARK, and an insightful Blockchain consultant.
Social Targeting / Finding and Using Data
“Instead of saying to target men or women, think about what they (customers) are intending to do or what they need in that moment… 3 times more attention is paid to ads when they are relevant.”– Eric Wortman
“Organic reach is going down.”- Martin Smith
Quotes were take from audio recording. Photo Credit Cody Ryan Martell