The Digital Marketing Workshop 2018 Recap

November 16, 2018 Center for Digital Engagement hosted The Digital Marketing Workshop.

The sold out workshop featured two keynote speakers, four moderators, fourteen panelists, and fourteen CDE student summer clinic interns from 2018. At 7:30 AM, a line of attendees waited to receive their welcome package and name tag. Networking and breakfast began.

Starting off the event we had a thank you from the Director of CDE, Bud Gibson, followed by the Dean of Marketing at EMU, Dr, Kenneth R. Lord.

Breakfast Keynote

After the filled room of attendees had eaten their breakfast, Ron Fournier, the President of Truscott Rossman and former editor of Crain’s Detroit spoke about using data to craft a story. Beginning as a journalist he covered President Bill Clinton during his final term as governor at Associated Press. Advice he gave;

“Write for the people not for your editors.” – Ron Fournier

Knowing Your Customer / New Face of Digital

In one room Knowing Your Customer moderated by Kim Brown of Duo Security. There were panelists from General Motors, Zingerman’s Service Network, and Breadcrumb Insights.

“Make sure your customer data is accurate so every time you engage with them you’re updating their profile.”- Jon Bebee

In another is Dr. Russ Merz, Professor of Marketing at EMU whom moderated New Face of Digital. Panelists from GTB, Emetry, Ann Arbor SPARK, and an insightful Blockchain consultant.

Student Session

During a coffee break between panels, this past summer interns with CDE discussed how their experience was with their matched startup companies and with CDE. Twelve of the twenty five interns came equip with laptops to show slide shows of their responsibilities, challenges, and successes.

“This was an amazing opportunity for networking, to see the CDE community, and tell our stories”- Molly Boychuk

Social Targeting / Finding and Using Data

In one room Social Targeting moderated by Jamie Ward, Professor of Public Relations at EMU. There were panelists from Pinterest, Domino’s, and Google.

“Instead of saying to target men or women, think about what they (customers) are intending to do or what they need in that moment… 3 times more attention is paid to ads when they are relevant.”– Eric Wortman

In another room was Matt Sauber, marketing professor at EMU that moderated Finding and Using Data. Panelists from Destination Ann Arbor, Overflow Marketing Solutions, PWB Marketing Communications, and 734 Brewing.

“Organic reach is going down.”- Martin Smith

Lunch Keynote

Closing near the end of The Digital Marketing Workshop lunch was served. Then came Steve Lowisz, CEO of Qualigence who commanded the room in an inspiring presentation.

“18 month turn over is at around 80% right now… We need to focus on a persons heart and head not just knowledge, skills, and abilities.” – Steve Lowisz

More blogs to come on The Digital Marketing Workshop.

Quotes were take from audio recording. Photo Credit Cody Ryan Martell