Today’s world of digital marketing is made up of dozens of specialized niches. Content creation, social media, publicity, partnerships, SEO and one of the largest components: paid media. Paid media contains everything from pay per click ad campaigns to sponsored Tweets. This new and ever changing piece of the digital marketing pie can be overwhelming.Continue reading “Digital Marketing: The Role of Paid Media”
Category Archives: Clinic panelists
Startups: The Founder’s Perspective
Have you ever wondered the challenges and surprises that come with a startup venture? What makes a person finally take the leap to create their startup company? We sat down with Nicol Pasuit (Founder and CEO of TechStak), Molly McFarland (One of the Founder’s and Chief Revenue Officer for Ad Adapted), and Nestor Lopez-Duran (Co-founderContinue reading “Startups: The Founder’s Perspective”
The Power of Three: Get Noticed by Recruiters
Yesterday, we were happy to host two recruiters at a weekly panel discussion for the summer interns. The panel topic discussed was getting yourself noticed by recruiters. Our guests were Michael Kieran, Executive Recruiter at Duo Security, andSteve Lowisz, CEO of Qualigence. We started the conversation with some laughs and thought-provoking questions.One thing both professionalsContinue reading “The Power of Three: Get Noticed by Recruiters”
Artificial Intelligence Startups: Derq & Shoptelligence
For many people, artificial intelligence lives purely in the realm of science fiction. However, artificial intelligence is already all around us. Every time you type something into your GPS, your search engine autocorrects, or your Netflix account predicts what shows you’ll want to watch next, you are using artificial intelligence. We had two AI startupsContinue reading “Artificial Intelligence Startups: Derq & Shoptelligence”
Finding A Career in Digital Marketing: Insights from Digital Marketing Professionals
The Center for Digital Engagement hosted yet another amazing panel discussion for the current interns this summer that was focused on finding a career in digital marketing. Digital marketing has become a highly diverse field that is changing the way companies do business. Companies must learn to tailor their strategies in order to reach theirContinue reading “Finding A Career in Digital Marketing: Insights from Digital Marketing Professionals”
What our Past Interns had to say about the CDE Experience
The Center for Digital Engagement hosted a panel discussion where previous interns had the opportunity to discuss their experiences in the clinic. Four talented alumni sat on the panel and discussed their reasons for pursuing an internship with the Center for Digital Engagement and Ann Arbor SPARK,the challenges and surprises they encountered throughout their internship,Continue reading “What our Past Interns had to say about the CDE Experience”
3 Things to Help Launch Your Career
Last week, Amy Cell from Amy Cell Talent spoke to our interns about how to utilize your previous experiences to position yourself for your next work opportunity. Your Fit Obtaining a job that you like to do is important for job satisfaction. Amy says that the first step to finding the career of your dreamsContinue reading “3 Things to Help Launch Your Career”
How a Frustrating Job Search Led to TrueJob
Scott Goci, Co-Founder at TrueJob, Inc., spoke to our interns about how he turned his frustrations with the job hunt into his startup company. In 2009, Scott graduated with a degree in psychology during one of the worst recessions American has ever seen and began looking for a job, not knowing where he wanted toContinue reading “How a Frustrating Job Search Led to TrueJob”
How to get Noticed and Hired on LinkedIn
Last week at the Digital Summer Clinic meeting, Jasmine Burns, senior recruiter at Duo Security, talked to our students about the importance of a professional and up to date LinkedIn profile! Jasmine says your LinkedIn profile is like a walking resume. “Your profile is your living and breathing resume. Build your profile out thoroughly andContinue reading “How to get Noticed and Hired on LinkedIn”
Starting a Startup
Have you ever had a great idea that can improve someone’s life? What about a new tool that can save people or businesses time and money? Most startup entrepreneurs have a brilliant idea and Jeff Mason is no exception. Jeff created Groundspeed Analytics to help thousands of business grow their bottom line through automated dataContinue reading “Starting a Startup”
The Entrepreneurial Drive
Joe Nashif and Cash Butler Being a successful entrepreneur takes a lot of drive, determination, passion and know how, all of which Cash Butler, founder of Clarilegal, and Joe Nashif, CEO of US-Mattress.com, have. Cash Butler Cash started out in the banking industry during college where he managed data centers and ATMs. It was anContinue reading “The Entrepreneurial Drive”
Launching Your Career in Digital
So, you want to work in digital? The Center for Digital Engagement can help! The clinic recently had a panel of three guests with extensive digital experiences answer questions from panel moderator Kim Brown and talk with the class about launching their career in digital. Read more about our guest speakers in our Meet theContinue reading “Launching Your Career in Digital”
Meet the Speakers: Launching Your Career in Digital Panel
Meet the speakers of our recent clinic meeting and be sure to check out the meeting recap to hear about their experiences in digital marketing and how they got to where they are today! Moderator – Kim Brown Kim Brown attended Eastern Michigan University, where she received a Bachelor’s degree in Political Science and English. After graduation inContinue reading “Meet the Speakers: Launching Your Career in Digital Panel”
Meet the Speakers: The Tale of Interns Past
Meet the speakers of our recent clinic meeting and be sure to check out the meeting recap to hear about their experiences in the internship program! Chris Davis Chris Davis grew up in Michigan and received a scholarship from Ohio State, where he majored in New Media and Communication Technology and minored in Business. After graduation in 2016,Continue reading “Meet the Speakers: The Tale of Interns Past”