To hear more stories like this and interact with companies such as Zingerman’s, Duo Security, Pinterest, Domino’s, Google, and more please join us, Friday, November 16, for The Digital Marketing Workshop! Register by October 31 with the code Early for a $10 discount. Jenn Hayman, Is the director of marketing for Zingerman’s Service Network, aContinue reading “Expert Advice for Interns: Jenn Hayman, Director of Marketing at Zingerman’s”
Category Archives: Experts in the Field
CDE Partnerships: Intern Talent Acquisition
Hiring the right candidate is like getting 40 percent of the job done before it even begins. In the world of tech startups, talent acquisition is one of the top challenges entrepreneurs face. Startups function more like a family than a group of coworkers. That means a new hire’s requirements go beyond a resume orContinue reading “CDE Partnerships: Intern Talent Acquisition”
Digital Marketing: The Role of Paid Media
Today’s world of digital marketing is made up of dozens of specialized niches. Content creation, social media, publicity, partnerships, SEO and one of the largest components: paid media. Paid media contains everything from pay per click ad campaigns to sponsored Tweets. This new and ever changing piece of the digital marketing pie can be overwhelming.Continue reading “Digital Marketing: The Role of Paid Media”
Mi Padrino’s Experience Working With CDE Interns
Internships are an amazing opportunity for students to gain real world experience in their desired field. Time and time again, the Center for Digital Engagement’s interns shared with us that they “don’t just get coffee.” Interns tackle digital marketing projects spanning from paid ad campaigns to filming video content to developing wireframes for web pages,Continue reading “Mi Padrino’s Experience Working With CDE Interns”
Startups: The Founder’s Perspective
Have you ever wondered the challenges and surprises that come with a startup venture? What makes a person finally take the leap to create their startup company? We sat down with Nicol Pasuit (Founder and CEO of TechStak), Molly McFarland (One of the Founder’s and Chief Revenue Officer for Ad Adapted), and Nestor Lopez-Duran (Co-founderContinue reading “Startups: The Founder’s Perspective”
How Will the CDE’s Summer Clinic Help You?
After students go through our summer “clinic internship” we tend to measure their success on how it has helped them in their career. Today, we are looking back at one of our previous interns to see just how the clinic assisted him! Last week, we had an interview with Brandon Lazovic. Brandon is a districtContinue reading “How Will the CDE’s Summer Clinic Help You?”
The Power of Three: Get Noticed by Recruiters
Yesterday, we were happy to host two recruiters at a weekly panel discussion for the summer interns. The panel topic discussed was getting yourself noticed by recruiters. Our guests were Michael Kieran, Executive Recruiter at Duo Security, andSteve Lowisz, CEO of Qualigence. We started the conversation with some laughs and thought-provoking questions.One thing both professionalsContinue reading “The Power of Three: Get Noticed by Recruiters”
Artificial Intelligence Startups: Derq & Shoptelligence
For many people, artificial intelligence lives purely in the realm of science fiction. However, artificial intelligence is already all around us. Every time you type something into your GPS, your search engine autocorrects, or your Netflix account predicts what shows you’ll want to watch next, you are using artificial intelligence. We had two AI startupsContinue reading “Artificial Intelligence Startups: Derq & Shoptelligence”
Finding A Career in Digital Marketing: Insights from Digital Marketing Professionals
The Center for Digital Engagement hosted yet another amazing panel discussion for the current interns this summer that was focused on finding a career in digital marketing. Digital marketing has become a highly diverse field that is changing the way companies do business. Companies must learn to tailor their strategies in order to reach theirContinue reading “Finding A Career in Digital Marketing: Insights from Digital Marketing Professionals”
3 Things to Help Launch Your Career
Last week, Amy Cell from Amy Cell Talent spoke to our interns about how to utilize your previous experiences to position yourself for your next work opportunity. Your Fit Obtaining a job that you like to do is important for job satisfaction. Amy says that the first step to finding the career of your dreamsContinue reading “3 Things to Help Launch Your Career”
How a Frustrating Job Search Led to TrueJob
Scott Goci, Co-Founder at TrueJob, Inc., spoke to our interns about how he turned his frustrations with the job hunt into his startup company. In 2009, Scott graduated with a degree in psychology during one of the worst recessions American has ever seen and began looking for a job, not knowing where he wanted toContinue reading “How a Frustrating Job Search Led to TrueJob”
How to get Noticed and Hired on LinkedIn
Last week at the Digital Summer Clinic meeting, Jasmine Burns, senior recruiter at Duo Security, talked to our students about the importance of a professional and up to date LinkedIn profile! Jasmine says your LinkedIn profile is like a walking resume. “Your profile is your living and breathing resume. Build your profile out thoroughly andContinue reading “How to get Noticed and Hired on LinkedIn”
Starting a Startup
Have you ever had a great idea that can improve someone’s life? What about a new tool that can save people or businesses time and money? Most startup entrepreneurs have a brilliant idea and Jeff Mason is no exception. Jeff created Groundspeed Analytics to help thousands of business grow their bottom line through automated dataContinue reading “Starting a Startup”
The Entrepreneurial Drive
Joe Nashif and Cash Butler Being a successful entrepreneur takes a lot of drive, determination, passion and know how, all of which Cash Butler, founder of Clarilegal, and Joe Nashif, CEO of US-Mattress.com, have. Cash Butler Cash started out in the banking industry during college where he managed data centers and ATMs. It was anContinue reading “The Entrepreneurial Drive”
Launching Your Career in Digital
So, you want to work in digital? The Center for Digital Engagement can help! The clinic recently had a panel of three guests with extensive digital experiences answer questions from panel moderator Kim Brown and talk with the class about launching their career in digital. Read more about our guest speakers in our Meet theContinue reading “Launching Your Career in Digital”
Meet the Speakers: Launching Your Career in Digital Panel
Meet the speakers of our recent clinic meeting and be sure to check out the meeting recap to hear about their experiences in digital marketing and how they got to where they are today! Moderator – Kim Brown Kim Brown attended Eastern Michigan University, where she received a Bachelor’s degree in Political Science and English. After graduation inContinue reading “Meet the Speakers: Launching Your Career in Digital Panel”
Meet the Speakers: The Tale of Interns Past
Meet the speakers of our recent clinic meeting and be sure to check out the meeting recap to hear about their experiences in the internship program! Chris Davis Chris Davis grew up in Michigan and received a scholarship from Ohio State, where he majored in New Media and Communication Technology and minored in Business. After graduation in 2016,Continue reading “Meet the Speakers: The Tale of Interns Past”
Scott Monty Says This Is The Biggest Social Media Blunder Businesses Make
What does classical civilization have to do with social media? As it turns out, a lot. We sat down with social media pioneer Scott Monty, CEO and Founder of Scott Monty Strategies, to hear about this, what he thinks is the biggest social media blunder businesses make, and more. Scott was ranked by The EconomistContinue reading “Scott Monty Says This Is The Biggest Social Media Blunder Businesses Make”
The Secret Behind the Detroit Tigers Social Media Strategy
We sat down with Mac Slavin, Digital and Social Media Specialist for the Detroit Tigers, and spoke with him about his career, tips for job seekers, and advice he has for businesses starting out in social media. Meet him at the next breakfast speaker series on Friday, June 5th. Register here. Tell us a little aboutContinue reading “The Secret Behind the Detroit Tigers Social Media Strategy”
The Secret Sauce to a Successful Social Media Strategy is a Four Letter Word
It’s true. The secret sauce to a successful social media strategy is a four letter word. But you’ll have to hear it from David Murray, Manager of Social Media for Blue Cross Blue Shield of Michigan (BCBSM). We learned a lot from him when we sat down and talked with him about his career, socialContinue reading “The Secret Sauce to a Successful Social Media Strategy is a Four Letter Word”
Introducing Chad Wiebesick, Executive In Residence
We sat down with Chad Wiebesick, the inaugural Executive in Residence for Eastern Michigan University’s Center for Digital Engagement. Chad is the head of social media for the award-winning Pure Michigan campaign and has been working with EMU for a number of years on the Search MarketingWorkshop. We talked with him to learn more aboutContinue reading “Introducing Chad Wiebesick, Executive In Residence”