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“How do you overcome when somebody says it is too expensive.. How does that conversation work?”
Chapman explains how Genomenon offers a 30 day free trial of their professional level when someone signs up with them. “Gives people a taste, gets people hooked on it, and gives you an audience to talk to,” said Chapman.
Move free users to paid users
“A lot of people here are to learn about marketing and email marketing, though it has its challenges, it is a great way in today’s world to get the word out, and you have to have people opted in”
Tactic to get people opted in
Find your audience
It may need trial and error- talk to the people. “Mark, our founder, is our target audience” the marketing department may ask him “does this message resonate with you?”
Woods discussed how they have found unique approaches to communicate with their target audience. One outlet Genomenon has utilized is Reddit.
“Know your audience and go where they are.”
Photo credit: Cody Ryan Martell