Digital Influencer Marketing

Peer influence is one of the best ways to persuade customers to opt for your products and solutions.  On Tuesday, March 26, we hosted the Digital Influencer Marketing event at Spark East. Our panelists included: Jeff DeHaven, President and CEO of Digital Mitten Bria Larine, hair and beauty social media influencer Jamie Gray, Marketing CommunicationsContinue reading “Digital Influencer Marketing”

CDE Winter 2019 Hosted Events Coming Up

CDE is proud to continue with hosting events on digital marketing and technology  The Digital Influencer Marketing event is now Sold Out! If you were one of the 60 + to reserve your spot at this event, here is what to expect! On Tuesday, March 26, from 4:00 – 5:00 PM, we will dive intoContinue reading “CDE Winter 2019 Hosted Events Coming Up”

Digital Marketing Workshop: Knowing Your Customer

November 16, 2018, Center for Digital Engagement hosted The Digital Marketing Workshop. Kim Brown, senior marketing manager of Duo Security, led the panel for Knowing Your Customer at The Digital Marketing Workshop. Kim is a graduate of EMU and currently serves on the board of EMU’s Center for Digital Engagement. She helps assist and mentorContinue reading “Digital Marketing Workshop: Knowing Your Customer”

Expert Advice for Interns: Jenn Hayman, Director of Marketing at Zingerman’s

To hear more stories like this and interact with companies such as Zingerman’s, Duo Security, Pinterest, Domino’s, Google, and more please join us, Friday, November 16, for The Digital Marketing Workshop! Register by October 31 with the code Early for a $10 discount. Jenn Hayman, Is the director of marketing for Zingerman’s Service Network, aContinue reading “Expert Advice for Interns: Jenn Hayman, Director of Marketing at Zingerman’s”

Accelerating the Sales Funnel

To hear more stories like this and interact with companies such as Zingerman’s, Duo Security, Pinterest, Domino’s, Google, and more please join us, Friday, November 16, for The Digital Marketing Workshop! Register by October 31 with the code Early for a $10 discount. September 28th was Accelerating the Sales Funnel, hosted by Center for Digital Engagement. Featured company, Genomenon, discussed the challenges ofContinue reading “Accelerating the Sales Funnel”

Finding A Career in Digital Marketing: Insights from Digital Marketing Professionals

The Center for Digital Engagement hosted yet another amazing panel discussion for the current interns this summer that was focused on finding a career in digital marketing. Digital marketing has become a highly diverse field that is changing the way companies do business. Companies must learn to tailor their strategies in order to reach theirContinue reading “Finding A Career in Digital Marketing: Insights from Digital Marketing Professionals”

Zingerman’s National Success in a Digital World

Zingerman’s is a community of businesses that has taken over the Ann Arbor and Metro Detroit area, becoming a household name. As a local brand, staying loyal to only having locations in Ann Arbor, most would be surprised that Zingerman’s is a nationally recognizable brand. Over half their revenue comes from online sales through theirContinue reading “Zingerman’s National Success in a Digital World”